Honda Launches Innovative YouTube Ad Campaign
This unusual advert was though up and produced by the mcgarry bowen agency in London. The video shows a new Honda CR-V driving through a changing landscape on a loop road. It looks great, but at first does not appear to be very different from a standard car advert.
Honda Expects Their F1 Return to Have a Positive Impact on Their Road Cars
During a media interview with the Australian media,Yasuhira Arai, who is the Honda Motorsport boss told Drive that F1 is being used as a way to carry out long-term experiments. This is expected to help the firm to develop new technologies for use in their road cars. He pointed out that the firm's current hybrid road car engines were developed as a direct result of the technology used in F1.