Dhaval Tanna, company director of New Zealand based technology start-up Vivnnovation Limited, has launched a crowdfunding campaign on Indiegogo. This campaign has a funding goal of $30,000, which needs to be raised in order to bring the company's newest invention, "SenCbuds" to market. SenCbuds are made with a patent pending sensor-based technology that allows the earbuds to automatically play or pause music whenever inserted into or removed from the ear. Other wireless earbuds on the market rely upon a smartphone for control, however this can often be inconvenient when a user has their hands full or is in the middle of something. SenCbuds will automatically play, pause or stop the music because their smart sense technology senses what a user needs their earbuds to do.