Over time, and with all the recent updates, SEO evolves. One can no longer manipulate his positioning on the search engine results page by simply stuffing exact match keywords on the site’s tags and descriptions and blasting it with links, this can do more harm to the site than good. It is now time to bid old school SEO goodbye and embrace the changes. However there are still advocates of the latter who steadfastly refuse to accept and embrace the changing of the winds.