New websites are being created every day, each trying to grab your attention and often to try and get you to part with your cash for one of their services. It’s all well and good getting the website designed, developed and live but many companies often neglect to think about what happens after that. You need to make sure that people know about your brand new website and ensure that the people who need your services find your website straight away. This is where search engine optimisation comes in as the techniques used on your site seek to improve your search engine rankings for certain keyword phrases.