On May 21, 2016, Reema Khan, CEO of s.h.a.p.e.s Brow Bar, RMLA, and Reema Beauty set the new Guinness World Record for the most eyebrow threadings in one hour by one individual. The new record is 53 pairs, beating the previous record holder's number within the first 12 minutes. And what's best, she did it all to raise money and awareness for domestic violence.