Joy Wang, the founder of sho Nutrition, has launched a crowdfunding campaign on Indiegogo in order to introduce her newest product. This campaign has a funding goal of $38,000, which needs to be raised by November 28th in order to bring ‘sho’ to market. Wang states, “We wanted to create a system that makes taking your supplements quick, easy and fun. So many people today are missing out on the nutritional benefits of dietary supplements simply because they forget or are too busy, not to mention the size of some of the pills out there. sho is the solution people have always wanted, but didn’t know existed. What Keurig did for coffee, sho aims to do with vitamins and supplements.”