PPC Competitor Analysis Blog Launched for Small Businesses, a blog aimed at educating small business owners and digital marketing agencies on PPC competitor analysis was launched earlier this month. The blog intends to continually guide users on how to analyse their competitor's pay per click campaigns on Google Ads and use the data collected to develop a robust campaign of their own. The ultimate aim is to ensure small business owners are able to utilize their marketing budgets effectively providing them with a much better return on investment.