Five Lessons from the SIGGART Online Word Of Mouth Campaign
Do social media outreach efforts really produce word of mouth engagement? And if they do, what are the most effective components of social media that should be incorporated into a campaign?
SIGGART Design Contest
Beginning on Earth Day (April 22) and continuing through June 1, SIGG Switzerland will be running a contest to design the next eco-friendly SIGG water bottle. The contest will be hosted at http://www.MYSIGG.com/SIGGART. Visitors to the site can enter the contest by downloading the bottle template and designing his or her own SIGG. All visitors to the site can view submitted designs and vote on their favorite entries. The winning bottle will be produced by SIGG in time for this year’s holiday season and sold exclusively by Patagonia (http://www.patagonia.com) and on http://www.MySIGG.com. A percentage of sales from the winning bottle will be donated to The Surfrider Foundation (http://www.surfriders.org), a not-for-profit organization committed to protecting our oceans and beaches.