ReleaseWire Connect

In their latest blog post, Smith Publicity discusses how authors can use eBook pricing as a powerful marketing tool.

Smith Publicity's podcast "All Things Book Marketing" is continuing to grow. Launched in August 2016, the podcast features a variety of industry experts and influential personalities and has now accrued thousands of plays and downloads.

Throughout their over 20 year history of the book publicity industry, Smith Publicity has always understood the need to strategize and prepare for a book campaign. And although the calendar reads September, the author marketing company is currently offering tips for boosting holiday book sales.

Smith Publicity, one of the most successful bestselling book publicity firms in the industry, has exhibited at BookExpo (previously known as BookExpo America) for the past 15 years. In a recent blog post, this established firm considers some of the changes in this publishing industry event over the years and speculates on how it will evolve in the future.

As one of the premier marketing agencies for books and authors in North America, Smith Publicity has established themselves within the publishing industry as a trusted name and source of information. Now, the organization is offering tips and guidelines to burgeoning writers regarding the editing process of their work.

When constructing a marketing campaign for a nonfiction book, a publisher will typically combine various media opportunities built around a backbone of radio interviews. Since these interviews are an integral component of any successful book marketing campaign, they should be approached with professionalism and a sense of authority. Smith Publicity provides assistance with book marketing strategies for their clients and offers this information for interviewees to make the most of these media opportunities.

As a publicity company that regularly utilizes strong book publishing marketing strategies, Smith Publicity is offering tips for marketing children's books in a blog post on their website. Smith Publicity works with published authors across all genres to promote and sell their work. For children's books, in particular, there are specific strategies to get the author's name out there.

In a recent blog, Smith Publicity, a provider of book marketing services, explained some of the most important principles of marketing as they concern non-fiction books. The post, titled "Essential Elements of Marketing a Non-Fiction Book," described some of the best practices for garnering publicity in this genre. On a fundamental level, when book promoters like Smith Publicity reach out to reviewers, editors, and producers, they deliver concise and engaging pitches designed to spark interest.

For over a decade, Smith Publicity has served the publishing industry as a highly successful book marketing agency. Their experience in book marketing has allowed them to keep up with and even anticipate major industry trends as technology continues to transform how the country consumes media. In a recent blog post, they shared their top five predictions for the book marketing field in 2018.

In a recently posted blog from Smith Publicity, the prolific book publicity firm offers a few tips on how to to turn what authors consider the holiday down time into prime time for book promotion.