Smoking Electronic Cigarette Plans Controversial Electronic Cigarette TV Advertising Campaign

Cigarette advertising has seen a major downturn in the UK since it started to become regulated, being banned from general advertising in February 2003. Since then, it has been banned from sponsorship of sporting events, and even advertising in pubs, clubs and shops. With the public smoking ban now in effect, many are looking for alternatives to traditional cigarettes, and companies manufacturing electronic alternatives are controversially not banned from advertising in the same way that traditional tobacco products are. Smoking Electronic Cigarettes aim to become the second UK company to launch TV advertising later this year.