The gaming industry is becoming more competitive when in-depth involution is the norm. Tightening domestic policies, Apple's strict privacy protections, and the growing maturity of player habits are constantly putting pressure on game developers, forcing the entire gaming industry, including the old big players, to deeply optimize development and promotion at all levels. As an extremely important element in the game promotion strategy, creatives and data analytics (CPA, CPI, CPM) have naturally come into the spotlight. The use of professional data analysis tools such as SocialPeta in making marketing decisions is gaining increasing recognition and attracting leading producers, such as NetEase Games.