Since when does a camper love to fish out floating butter or a soggy egg carton from a cooler losing its cool? Thanks to an innovative new product, no one ever has to again. Helping consumers up the ante on their cooler's refrigeration time, the CoolerMate Insert is the newest solution. It eliminates the need for inconvenient ice replacement, provides a source of clean water, and can keep food and drinks ice cold for days at a time. What more could a cooler user ask for?