Soothi: Style with Substance Launched to Supply Marketplace with Eco-Friendly Accessories via Women's Entrepreneurship in India

LogoFounded in 2013 by Krittika Khandelwal to help women in India, Soothi | Style With Substance brings a new approach to socially conscience fashion. By implementing a manufacturing system that empowers and educates women, Soothi not only provides a platform for underprivileged artists, it creates a source of income for them as well. With the betterment of others top of mind, the company’s product line is made almost entirely by women in India. Some of these women would ordinarily not be allowed to support their families financially outside the home.