Sunset Press Unveils New Counter Presentation Product
As every small retail establishment knows, how something is packaged and displayed when offered for sale is as important as the product itself, in terms of retailer's profits. By far the most cost effective means of both organizing and advertising visible inventory is by using what is known in the industry as point of purchase (POP) displays when exhibiting merchandise for customer perusal. Sunset Press, one of the nation's most well-known manufacturers of point of purchase inventory displays, recently unveiled a new low minimum high impact POP display - the clamshell counter box - for product presentation and storage.
Sunset Press Incorporated Announces Unique Display and Packaging Options
A study conducted by Russell R. Mueller Retail Hardware Research Foundation revealed displays can increase retail sales by more than 540%. The data also indicated a well-placed hot spot can increase sales by 229%. With these facts in mind, Sunset Press, Inc. is teaming with their customers, to design, engineer, and manufacture custom marketing materials.