Kotak Mahindra Bank Adopts a New Brand Identity
Simplifying money may sound even more difficult during times like these; taking this challenge on is Kotak Mahindra Bank, adopting “Let’s make money simple” as its new brand position. A part of the Kotak Mahindra Group, one of India’s leading financial services group, the bank today unveiled this refocused brand tagline, promising simpler money management expertise to its customers.