Switch, a UK based retail company with the slogan "be different", has launched a crowdfunding campaign on Kickstarter. This campaign has a funding goal of £3400 ($5005), which needs to be raised in order to bring the company's new unisex bracelet "Switch Rapz" to the public. Rapz is fully customizable, and can be worn on either the wrist or the ankle, as well as individually or linked together. The team states, "Switch Rapz are a result of countless hours of market research developing a range that represents the brand. Switch is a concept that everything we offer can be customized by you. We have spent months carefully selecting designs and patterns that we believe people from all walks of life will appreciate and enjoy."