With Summer fast approaching, millions of people will start a new diet with good intentions to lose weight and get into better physical condition. Unfortunately, statistics show that as much as 95% of all diets end up in failure and weight regain within a year. According to leading sports nutritionist and creator of The 3 Week Diet Brian Flatt, most diets fail because people simply do not lose weight fast enough. Flatt states that when people sacrifice to reach their goals but don’t see any real results for all their efforts, it usually becomes a lot easier to give up than it is to go on.