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Brand new from the Canadian beard firm, The B.I.G. Company Inc., is the eBook entitled, 'The Ultimate Beard Guide'. Earlier a company Spokesman stated that, "there is a ton of beard information available now. The Ultimate Beard Guide, has compiled the best of the best."

The aroma of beard balm filled the air at the 2016 Golden Globe Awards as successful actors such as John Krasinski, Gerard Butler, Christian Bale, and more were all sporting well groomed beards.

The men's grooming product industry is booming more than it ever has before. As 2016 begins, no longer is premium shaving cream and beard balm found only in barber shops but they are now common items in the medicine cabinet of men everywhere. Trusted men's grooming brands such as Gillette, Axe, and The B.I.G. Company Inc. are reporting record sales volumes around the world. The industry has been on the rise since 2012 and continues to grow exponentially. The stats are as follows:

2016 New Year's resolutions strategies are more accessible now than ever before. Both men and women are purchasing fitness magazines, watching workout YouTube videos, re-visiting their fitness boards on Pinterest and purchasing fat burning / muscle gaining supplements. Already, books are in print and ready to be purchased on every diet imaginable, such as; the 20/20 diet, Carb Cycle diet, Paleo diet, GM diet plan, and Military diet plan.

Everything from Perrier sparkling water and DayQuil to beard balm from The B.I.G. Company Inc., can be ordered and delivered in just 2 hours on Amazon. Prime Members have full access to this brand new feature, though it is presently limited to the following cities: Chicago, Los Angeles, Manhattan, Portland, and San Diego. Moreover, for an additional fee an unheard of one hour delivery is also available to Amazon Prime Members.

The men's weight loss industry is growing exponentially around the world. Popular weight loss brands are reporting revenues in the high millions of U.S. dollars. For instance, Ensure led the charge recently with an excess of 340+ Million U.S. dollars according to Statista 2016. They have exceeded brands such as: 5 Hour Energy SS (330+ Million U.S. dollars), General Mills Fiber One (305+ Million U.S. dollars), Slim Fast (140+ Million U.S. dollars), and Nature Valley Protein (127+ Million U.S. dollars).

Statistics show that the vast majority of males do not treat the skin on their face with the same amount of care as women. The result is their skin and facial hair become a metropolis of free radicals and oxidants which leave distorting wrinkles, premature aging on the skin, dryness, and more. University studies have conclusively proven that neutralizing free radicals with antioxidants such as vitamin e significantly prevent cellular damage from occurring on men's faces. Men with beards who do not use beard balm containing vitamin e, see even more damage.

The launch of The B.I.G. Company Inc.'s beard products in the UK have exceeded all company expectations. A company spokesperson, Melissa Holmes, has reported that a record number of beardsmen have taken advantage of the firm's 25 percent off introductory discount offer. Mrs. Holmes later stated that "millions of beardsmen around the world are living with dry, itchy, and wild beards. Our new and improved 100% Organic Beard Balm for example, has struck a chord with men looking for an organic all natural way to treat common beard problems." The small Canadian company is thrilled with the results and are expected to launch additional products throughout 2016.

Hipsters, corporate employees, lumberjacks and other modern men are spending more than ever before on improving the quality of their life. The money spent covers a whole range of categories: products for their beards, weight loss, health, finances, and fashion. Studies are coming in fast and furious revealing the reason why men are doing this.

A major event sponsored by American Express is Amazon's Boxing Day Deals which is starting earlier than usual this year. December 24th at 4 pm marks the start of the online sales blitz. Companies large and small are putting items on sale for up to 70% off. Amazon is pushing the event for what appears to be the entire week and is expected to have an extraordinarily high volume of sales across the board. From fashion, to men's products, to beauty products, to electronics.