The Countess Group - Marketing and Communications

Podcast Episode 20 - What Is Content Marketing and Why Is It So Important

LogoContent marketing is all the rage these days. Everybody talks about the need to generate content to get found.

Podcast Episode 19 - Hot New Reasons to Use Email Marketing

LogoIf you haven't taken a look lately at how you can ramp up your marketing with email, now is the time. Email service providers have made it easier than ever for businesses and non-profits to get in front of their audiences with relevant information they're already interested in receiving.

Podcast Episode 18 - How Facebook Can Help Your Business

LogoFacebook can produce phenomenal results for a business.

Podcast Episode 17 - How PR Can Power Sales

LogoThe power of public relations is as strong as ever. In an age where everyone is armed with a smart phone, the importance of telling your business story is critical.

Local Business Hits $1,000,000 in Sales Using Email Marketing

LogoPaid ads, also known as search engine marketing or SEM, can work well for a business. But it can also be a financial drain for do-it-yourselfers.

New Podcast Episode - How to Have a Website That Rocks

LogoThere's more to a website than looking pretty and it needs to do more than be an online business card. It should drive business.

New Podcast Episode: Why Use Market Research

LogoIt's tempting to use market data you find online. But is it "good" data? Does it provide an accurate picture of the market?

New Podcast Episode: Targeting Your Marketing

LogoMany businesses are good at day-to-day operations, but often do not have a focus on the intricacies of marketing.

New Podcast Episode: How a Corporate Marketer Transitioned to Successful Solopreneur

LogoTransitioning from corporate marketer to being in business for yourself can be stressful and challenging. But it can also be highly rewarding.

New Podcast Episode: How Expert Sales Trainers Are Marketing Their Business

LogoThere's no one "right way" to market your business. Episode 10 of the "Market Your Business Like A Pro" podcast features one company's successful approach to marketing with a "sales first" philosophy.