The County Hotel

Thecountyhotelbath.co.uk Tackles the Importance of IT in the UK Hotel Industry and How It Has Become the Industry's Forgotten Element

LogoWhy is IT is described as the forgotten element in the hospitality industry of UK? For over a decade, the best hotels in the UK have significantly underinvested in IT. With this, the hospitality industry in the UK has faced serious consequences. The emergence and dominance of OTAs or Online Travel Agents in the recent years have provided great impact in the bottom line profits of the hotels in the UK. To be able to surface and win the battle against OTA and to generate bookings through their own proprietary websites, IT investment is needed. In addition to this, the hospitality industry has fallen behind on the other service industries especially in addressing the revolution of data insights. As a result, the best hotels in UK are not as competitive as they should be in the loyalty schemes and customer relationship management field. With the fast changing technology and with today's competitive climate, investing to the right IT can be crucial.

The County Hotel in Bath Shares the Latest European Travel Trends for 2015

LogoThe current European travel trends are what make the tourism industry in the countries in this region in its full bloom. It was noted that travel in Europe had escalated to 8% this summer compared to last year's. And although great difference can be observed, the interest of the people to travel in Europe does not seem to decline, as a matter of fact – continuously to rise based on the demographics and booking trends that were released recently.

The County Hotel Bath in UK Warns the Public About Fake Hotel Reservation Sites and How to Avoid Them

LogoReservation is very important to travelers abroad as this could keep them from the hassle of looking on foot for the best hotels to stay in while on a trip. For this reason, many hotels, motels, apartments and other dwellings that offer permanent shelter to travelers and tourist see to it that they have a live website where prospects could reach them. But recently, as tourist starts to flocks hotel reservation websites, many have ended up getting a reservation from fake hotels which have imposed great threat to many travelers who are looking for reservations online. Today, the public is now wondering whether it is still safe to book reservations online or just go back to the previous way of searching the foreign city for an affordable hotel stay.

Thecountyhotelbath.co.uk on the Top 3 Global Trends That Will Dominate the Hotel Industry

LogoIt is the goal of every hotel or restaurant to make all their guests and patrons "at-home". This is why the primary reason why restaurateurs and hoteliers offer their best and superb hospitality services to make each and every customer have a "home away from home" experience. This is quite a daunting risk that the hotel industry has to take although it's truly impossible for a guest to feel at home in a place that is not actually home.

Thecountyhotelbath.co.uk on the Controversies and Their Advocacy to Curb Hotel Racism

LogoToday, the hotel industry has been one of the booming businesses all over the world as lots and lots of people travel and explore other parts of the globe. Running a hotel business is no easy job as people from all races and nationalities are their clientele. For hotel personnel, this is really difficult as people from other nations have diverse and sometimes bizarre preferences, making it really daunting to meet their every whims and need.