The Sole Chronicles, a new podcast highlighting the careers of two sports and entertainment industry veterans launches on July 22nd. The series will explore the experiences hosts Nekeda Newell-Hall and Muhammida El Muhajir shared while navigating the sneaker industry, Hollywood and corporate America with roles and projects with The NBA, Nike, Jordan Brand, Global Brand Marketing Inc. (Diesel, Pony, Nautica), William Morris Agency, ICM, Viacom, Gatorade and more. Each episode will recount the host's past interactions with artists and athletes including Michael Jordan, Eminem, Jay Z, Pharrell Williams, Missy Elliot, Madonna, and Diddy as it related to partnerships, branding, marketing, and sneakers.