The Wise Reviewer Launches Consumer Guide to Assist Parents with Shopping & Research
While it's truly no big surprise, according to GE Capital Retail Bank's second annual Major Purchase Shopper Study, today's consumer is researching extensively, and comparing prices and financing offers before making major purchases over $500 these days. Results of this study show 81% of all consumers shop online before ever stepping foot in a brick and mortar store, up 20% from previous years, and spending an average of 79 days putting together information before making the actual purchase. This information came as no surprise to Jeff Wise, author of The Wise Reviewer blog, launched to keep consumers informed about fun and not so fun items that will make their lives easier.