Topping 100 Million Trees Planted Annually, Total Eco-Challenge Moves Into 13th Year
Concluding its twelfth year in existence, Total Kenya's Eco-Challenge program continues to contribute to the nation by encouraging and facilitating the planting of much-needed trees, with this year's total establishing a new high mark. The Total Eco-Challenge was established in 2002 with a goal of coordinating and sponsoring the planting of 100 million trees annually, and today more than 5,000 local planting projects across Kenya work under the program's banner. The Eco-Challenge slogan of "Miti ni Mali! Miti Tosha!" has become a rallying cry across Kenya, bringing together volunteers, corporate sponsors, and others in their shared commitment to Kenya's future.