Who couldn't use an inspirational story of how a whit's end entrepreneur launched a successful business at the insistence of the recession? Thankfully, this is one such story. Created in response to our most recent economy woes, Carla Canty-Byrd followed the scent of something new she'd always wanted to do. A beauty professional by trade, Canty-Bryrd launched Trezuur Naturals in October. She then hit immediate success on Amazon. Within one month the new line of natural body and home products caught the eye of executives at the mega online marketplace. To that end, the brand hit the Amazon Exclusives page and like a snowball effect, found itself on local retail shelves.