With increasing numbers of searches being done on mobile devices, it has never been more important to upgrade to a template which can be seen and navigated from a small screen. When a website is not responsive and does not adapt to the device it is being viewed on, it takes a lot of patience to click around, resize and try to find the information being requested. More often than not, the frustration results in a quick click back to the SERP (Search Engine Results Page) and a new click to a competitor's site. Some industries and markets were quick to adopt a new responsive design, whilst others have been able to carry on without. If a local marketplace really only needs to display its address and opening hours then the information may still be clear enough. When more complex information is being presented to showcase services or products, accessing the data from a mobile device can be a fruitless challenge, leading to higher bounce rates where potential customers are interested enough to click into the website, but then leave without exploring further. There are no scientific rules for determining if a site needs responsive design, the easiest ways are often the best. If in doubt, simply access the site from a variety of devices (phone, tablet) and try navigating the pages.