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Organic rankings take a long time to improve, especially in a competitive field when others are also trying to rank well for popular search terms. SEO agency specialists have access to tools which enable them to not only see which search terms are driving traffic to their own site, but which search terms are popular in general. It is rare that a business is reliant on only one search term, so finding the top ten or twenty search strings can focus search engine optimization efforts. Within that list, inevitably some of the terms will be more critical to driving traffic and converting sales. When the rankings for those most important terms are falling on page one of the search engine results page, a measurable return on investment (ROI) is more likely to be seen. The journey up the rankings is not always in one direction, SEO efforts may cause a temporary spike in rankings before they settle back. The aim is to keep the overall trend to ranking better, and then if the coveted position 1 in organic searches is achieved, continued efforts are required to retain that position.

Search Engine Optimization (SEO) and Pay Per Click (PPC) services are two ways to increase return on investment through internet marketing. They essentially are both driving internet traffic to a website or particular webpage, although they work in quite different ways.

Winning new customers can be a challenge, especially after a brand or product launch. Two forms of internet marketing that work in totally different ways can be combined for maximum impact. PPC (Pay Per Click) advertising gets immediate results. As soon as the campaign is switched on, clicks can be won. This means a PPC campaign should not be launched until the business is ready to receive the new traffic. The campaign can be researched up front, entered and then paused until the time is right.

In a world where acronyms are ten-a-penny and jargon rules, it can be hard to reconcile the goals of a small business with the baffling array of monthly spreadsheets and barrage of ever changing numbers. Trulium is a Denver SEO company looking to break the mold and switch up the traditional SEO package offering. The difference stems from the adoption of a common sense approach which sees a more holistic approach to search engine optimization, summed up as "If this were my own business, how would I act?". This translates to a work ethic of not always looking to only show ranking improvements for the top 10 search strings identified by the campaign, but a concerted effort to continually search for opportunities around new phrases, working to rank better for those, even though they are not on a month-end report, nor may they be for a while as search engine optimization and local SEO take time to have an impact, unlike the more immediate results often garnered by a Pay Per Click advertising campaign, designed to start a return on investment as soon as it is enabled.

As part of an internet marketing strategy, there are longer term activities such as SEO (search engine optimization) and more immediate plans of action such as launching a PPC (pay per click) campaign. PPC advertising is perfect for a business that is ready for new clients and wants to see fast results. One of the features of a tailored campaign is the ability to target cities, towns or states. It's not essential to do so, although when a product is sold locally it enables the ads to be targeted and reach the right area. This means more chances of finding customers and less money wasted on viewers clicking onto the website and then being disappointed.

With increasing numbers of searches being done on mobile devices, it has never been more important to upgrade to a template which can be seen and navigated from a small screen. When a website is not responsive and does not adapt to the device it is being viewed on, it takes a lot of patience to click around, resize and try to find the information being requested. More often than not, the frustration results in a quick click back to the SERP (Search Engine Results Page) and a new click to a competitor's site. Some industries and markets were quick to adopt a new responsive design, whilst others have been able to carry on without. If a local marketplace really only needs to display its address and opening hours then the information may still be clear enough. When more complex information is being presented to showcase services or products, accessing the data from a mobile device can be a fruitless challenge, leading to higher bounce rates where potential customers are interested enough to click into the website, but then leave without exploring further. There are no scientific rules for determining if a site needs responsive design, the easiest ways are often the best. If in doubt, simply access the site from a variety of devices (phone, tablet) and try navigating the pages.

Local SEO is a core component of internet marketing. In a world where an address can be represented in many ways, search engines like consistency and accuracy. Consider the format of the word Avenue. In an address, the terms Avenue, Ave, Ave. could all be used. There may be no confusion in finding the physical location although the same is not true when complex search algorithms try to match a website to a query.

Search Engine Optimization services are offered to ultimately attract more potential clients to an online website. When customers enter a search string into a search engine, the results page (SERP) is presented and it is known that viewers are most likely to click on a site which appears at or near the top and that looks appealing. Effective SEO strategies take a multi-faceted approach to raise the profile of the site so that it is more likely to rank well for identified keywords.

The explosion in social media accounts has opened a new opportunity to connect with potential clients 365/24/7 across many platforms. A social media marketing campaign can enhance brand image and reach a wide audience, supporting a strong internet presence rather than replacing it. Launching a social media marketing campaign can seem daunting. How to set up accounts? How to start? To hashtag or not to hashtag? Hiring a company like Trulium takes the guesswork out of the setup and gets the ball rolling. The premise is to branch out online to connect with more prospects and find a niche in these competitive times. Improved rankings in the search engines by merit of social media engagement is an added bonus.

The world of Internet Marketing can seem daunting and there are certainly plenty of options for 'casting a net' to reach new customers. The most well known are perhaps SEO (Search Engine Optimization), PPC (Pay Per Click Advertising). Local SEO and SMM (Social Media Marketing).