Tools Are Not a Strategy
In light of a new Twitter application called “Feel On!” that turns tweets into comic strip pictures, Value Prop Interactive has just published a blog post by its president, Jose Palomino, titled ‘Tools Are Not a Strategy’.
Hulk Smash! 4 Marketing Lessons from the Avengers Is Unleashed
By now, the success of the movie The Avengers is widely known. Bringing in $200.3 million in its first weekend in release in the U.S. and Canada set an all-time box office record for an opening weekend. This contrasts sharply with the box office bomb that was John Carter early in 2012. Both movies were released by Disney and the difference between success and failure stands as a case study in how to launch a product. The writers at Value Prop Interactive have just released a blog post titled “Hulk Smash! 4 Marketing Lessons From the Avengers” that uses the success of The Avengers and the failure of John Carter to teach a valuable lesson on successful marketing.