Trust in the Global Market
VeraSafe, The Internet Trust Company, is taking business verification international. In an expanding global marketplace, a Trust Seal allows businesses to appeal to consumers beyond their borders. Unlike the Better Business Bureau, which only operates in the US and Canada, VeraSafe now offers their comprehensive verification service to companies around the world. A recent Nielsen study found that global consumers are more likely to trust third-party recommendations over a company’s own media campaigns. In fact, 92 percent of consumers trust “earned media,” compared to the less than 50 percent who said they trust paid television, magazine and newspaper ads. A Trust Seal allows a business to tell consumers that they have received third-party verification from a trusted source.