Creating every reason to keep one's pearly whites, A.K.A. teeth, in the best shape possible, one Norwegian dental office has cracked the code on patient comfort. Enter, Vinterbro Tannlegesenter. It's the dental office the Shabestari brothers built on the idea that going to the dentist can be, and should be, pain-free. Adding to their specialty of painless dental work, the brothers promise that patients will have no sensation of irritating numbness during the treatments as well. It appears the game changers with the innovative approach are upping the ante on an industry that is typically held at a dreaded arm's length. But how do they do it? They go to the teeth themselves for the answer.