A higher App Store Ranking for targeting keywords makes it far easier for people to find apps. In turn, this brings them more downloads. If they want to expand their audience by targeting users in different countries, they will find the one-click translation function highly useful; in just seconds their apps can be optimized for localized App Stores all around the world. Reviews are one of the many factors that influence their ranking in the App Store. The more positive reviews they get, the higher apps rank.