Looking to translate their $37,000 funding goal into initial production of their latest product called the Eco-Carton, WaterBox has launched a crowdfunding project on Indiegogo. Based in Los Angeles, California, the eco-friendly company is pioneering the use of a unique mineral based coating on what they’ve named the Eco-Carton, otherwise known as “the beverage industry game changer.” Deeming it the carton of the future, never before been seen in the beverage packaging sector, the Eco-Carton from WaterBox is poised to reduce the marketplace’s current use of polyethylene plastic coating that is so harmful to the environment.