Believing that inherently people are good and they will rise to the occasion when given an incentive Stuart White, Founder, CEO and President of We Are Our World (WAOW) has launched a crowdfunding project on Indiegogo with a goal of $25,000. WAOW is a community of giving whereby members earn complimentary contribution credits, and WAOW Bucks, that allow them to donate to their choice of over 830 thousand charities. The credits are earned when purchases at fifteen to ninety percent off of retail are made in the WAOW Insider Section of weareourworld.com website through local and soon to be national retailers and merchants. At the time of purchase, ten percent of each transaction will go toward the member’s favorite choice of charities.