Psychologists have known it for years and finally people outside of the universities are catching on. A person who surrounds themselves with the right color choices that complement their appearance, are more charismatic, more compelling and more interesting without even saying a word. Enter the new website What Are My Colors who offer an innovative way to inexpensively harness this power. For only $7.99 the site's online personal stylist delivers 20 personalized color suggestions, based on hair, eyes and complexion that are appropriate for everything from clothes, to home décor, to automobiles.