Posted on Monday, March 03, 2014 at 12:54 pm CST
For most businesses, promotion is a matter of establishing a strong web presence then setting about climbing the Google search rankings for the words potential customers use when looking for their product or service, buying AdWords features or managing a social media page. Before these were commonplace however, grass roots promotion took the form of direct mail marketing, and evidence suggests its effectiveness is now increasingly effective as fewer companies use the strategy, but those who do use it cleverly. XPress Promotion offers expert mail marketing services, and has redesigned their logo to reflect that.
Source: XPress Promotion