That's how Mike Koenigs, a CEO of the company and 13-time #1 Best Selling author, explains such a great success of the program: "A book is the single most powerful tool to get attention, promote and market your business, give you celebrity status, attract better customers, and give you more freedom, autonomy and happiness. This works in any business or industry, online and offline, in any language, anywhere in the world."
According to the American Cancer Society, an estimated 1,688,780 new cancer cases and 600,920 cancer deaths will occur in the US this year. According to the US Small Business Administration, 9% of the US population are small business owners and entrepreneurs. That means over 150,000 small business owners will be diagnosed with cancer, and more than 50,000 won't survive, leaving their families, employees, and customers behind.