The inherent risks that come with starting a new business are enough to make any sane person second-guess themselves. New business owners need to ensure they have the right product, the right market and adequate finances in order to avoid failure. And the road to success doesn't end there, entrepreneurs have to be willing to adapt constantly to their business to keep it from getting stagnant or crashing to the ground. According to a Small Business Administration (SBA) 2014 publication, only half of all new businesses survive the first five years and only one-third survive for 10 years or more. Fortunately, the certified public accountants at Zinman & Company, PC can provide the guidance and assistance entrepreneurs need to keep the financial aspect of their potential or new business healthy.