Product of the Year is the world’s largest consumer-voted award for product innovation. Established 27 years ago in France, POY currently operates in 28 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. In Australia, the Product of the Year seal is backed by the votes of 10,700 consumers, serving as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.