"Protein by Plants came from the passion to support the overall food supply and concern to feed more people from the same amount of land. Currently raising animals for humans to eat uses about 30% of the planet’s land, 33% of the planet’s fresh water and accounts for over 50% of food production emissions. Protein by Plants is a subsidiary of Impulse Trading, a trusted importer, exporter and wholesaler of a range of ingredients in Australia. Their aim is to source and supply premium and sustainable plant proteins from around the world suitable for customers and better for the planet."