14th June 2012-We all need to manage the flow of information that gets out there about ourselves or our organization. None of us wants embarrassing facts to emerge about us personally, about how we snore, or pick our nose in private or worse (decorum forbids me to explore others but most of us do or have done things that, were they to be generally known, would diminish our standing in the community. Instead we all want our friends and acquaintances to tell other about how good looking, well mannered and full of graceful attributes we are. The same applies, and even more so, to a company or organization. Most companies have an advertising budget and a marketing arm if they are big enough But Advertizing and Marketing is not Public Relations. Marketing aims at positioning the products in the marketplace and advertising stresses the benefits of an individual product. PR is a different thing altogether. PR is the process of managing what the public knows about the company, its objectives, work ethics and procedures and manages, as best it can , the attitude of the public toward that company. For example one of the very big fast food chains is internationally famous and accounts for a large percentage of burgers to eat on site or to go worldwide. It also has a reputation for employing people and requiring them to repetitive semi skilled jobs at a low wage. So bad did this reputation that the description of those types of jobs was included in the Oxford English dictionary. The firm attempted to get an injunction to have the definition removed. Unfortunately for them it is still in common use. Public Relations Detroit would never let such a disaster happen to any of the firms for which they manage the PR. Jason Brown of PublicCity PR is a professional who seeks out and studies all information and stories that can be written about an organization, and, in consultation with management demonstrates the best and most positive way to present it. He has to do well because, as is well known, Detroit has gained a very harsh reputation over the years and there is an uphill struggle to put a positive light on Detroit. Yet Public Relation Michigan does very well. His approach to PR is that one must first develop a strategy. Just exactly how does the organization want the public to view them. Once that is established they will get to know the organization and discover what events, happenings, stories, individual employee achievements and similar stuff can be presented in press releases, media events and Twitter stories, Facebook posts and videos on YouTube (for example) to present the organization in line with the strategy agreed on. The job of PR is often thought by executives as a soft and woolly area that can be well handled by themselves on their own. These guys miss the point of professionalism. PR Detroit won't try and tell you how to run your organisation, but they are expert and telling he world how well you do. Public Relations Detroit headed by Jason Brown is a successful PR firm that manages the public peception of the organization.