Robert Trosten says whether you want to open a small restaurant, a retail store, or a company headquarter, location plays a critical role. It can influence footfall, ambiance, and long-term success for your establishment. When you have to decide on an area, it will be better to assess its qualities based on customer demographics, competitors, etc. Besides, you also have to focus on your needs. For example, customer traffic doesn’t matter if it is not a food outlet or a store.