ROK Premium Electronic Cigarettes. Sometimes called e cigarettes, electric cigarettes or electronic-cigarettes, ROK delivers a simple and stylish, genuinely satisfying, balanced alternative to smoking tobacco-based cigarettes. ROK e cigs offer all of the enjoyment of “smoking” at a fraction of the price without the tobacco, tar and associated chemicals or any of the fire, mess or smell! Using state-of-the-art micro technology we can deliver what we believe is the best premium electronic cigarette experience! We offer the next generation electronic cigarette package by offering our e cigarette starter kit with cutting edge personal charging case (PCC) and new e cigarette tip (cartomiser) system. Our tips offer a clean, leak free nicotine system providing more vapour and lasting up to twice as long as traditional cartridges for a more pleasing, clean and cost effective experience. ROK Universal is the leading electronic cigarette brand from Smoke With Out Sin Ltd. We are an established limited company, specialising in the retailing of good quality electronic cigarettes. - UK based - Trusted Shops & Internet Shopping is Safe (ISIS) accredited retailer - Internet Delivery is Safe (IDIS) accredited retailer - Member of ECITA (Electronic Cigarette Industry Trade Association) - IMRG (Interactive Media in Retail Group) gold associate member - Local electronic cigarette recycling available in conjunction with BatteryBack