About Fiama Di Wills ITC’s Personal Care division launched Fiama Di Wills in September 2007 and now has established itself as a premium brand offering a range of Shampoos, Conditioner, Bathing Bars and Shower Gels. This has been achieved by leveraging years of detailed consumer insight to offer an evocative and unique value proposition of ‘Gentle and Effective Care through a blend of Nature & Science’. It is backed by world class products created by scientists of ITC R&D centre and in certain instances, in collaboration with international hair care experts. Fiama Di Wills recently launched Transparent Gel Bathing Bar developed with the revolutionary Liquid Crystal Freezing Technology (Product of the Year 2010 & declared an innovative product by over 30,000 consumers in a survey by AC Neilsen). Some other recent launches include Fiama Di Wills Aqua Pulse Shower Gel - a variant specifically created for men and Fiama Di Wills Anti-Hair Fall shampoo with the goodness of Brazil Nut & Hair Restore technology. For more details visit www.fiamadiwills.com