Coupled with a shortage of affordable studio space, the clear lack of opportunity and support available to skilled artists and artisans means that it has never been more difficult for them to make a living from selling their work. Collectors and enthusiasts, too, are often frustrated by the limited opportunities available for discovering new talent, finding little means of doing so outside of the traditional gallery system. As such, it seemed obvious to us that someone needed to come up with a new way of exhibiting that would work to the advantage of both groups.