We have been doing SEO since the 'new age' of SEO back in 2010. The new age was ushered by a slew of algorithm updates by Google that penalized multiple websites for exploiting a number of (now-outdated) ranking factors. We were founded by Sean Si at the time when these exploits were wrapped up by Google. Hence, our SEO strategies and processes have been molded in such a way that it will never cross the way Google works. Some people call it 'white hat' strategies. We simply believe it's the right thing to do.