Shark Shield Pty. Ltd. is a small privately owned company based in Adelaide Australia, it was incorporated in 1999 and the first production launch was March 2002. The early years were dedicated to Research and Development and field testing against Great White sharks both in South Australia and Jeffries Bay in South Africa, all testing was conducted under the most stringently controlled scientific conditions with Marine Biologists supervising all testing. The second generation models were launched in early 2007 , these are smaller, lighter and have a longer battery life in comparison to the earlier models. Shark Shield has a culture to continually evolve in product improvement and deployment.