If you’ve already been using social media to promote your brand and distribute content, you are already in the game. You should have a fairly good understanding of where your particular audience resides (digitally) and what networks are popular with them. Some brands fair better with Facebook, others with Twitter, best website to buy instagram followers and so on. In the best case scenarios, manpower and resources allow as many social platforms as possible to be used, with an emphasis on those that produce the best results. As a brand, you need to find the correct combination of platforms that will work for your particular social strategy. Once you’ve identified them, you then need to determine what amount of time and resources you will allocate to each.