Software Finder is a B2B software directory that connects software buyers and vendors. Its network includes 3000 + product listings, more than 100,000 real user reviews, and 100 buying consultants that help businesses in their buying journey. Users can use market surveys, customer feedback, free professional help from Software Finder consultants, and product testing reports on the Software Finder portal to make an informed software purchase. For the vendors, especially new ones, Software Finder offers a free listing. It enables smaller software companies to gain traction within their target audience without spending extravagantly. With this opportunity, product vendors can direct money where it matters, i.e., innovation rather than having to direct resources towards advertising. They can also work with software finder to get connected with potential buyers.