Sonoma Media Partners, Inc. ("SMP") is the owner and developer of FaceAffinity - the global leader in Face Pattern Analysis. Based in Santa Rosa, California, FaceAffinity is focused on developing disruptive face pattern analysis technology for use in artificial intelligence (AI), marketing, security, staffing, and other consumer and enterprise applications. In early 2015, the company introduced FaceReflect to demonstrate the power of its API. FaceReflect was the first face pattern analysis app for the web, tablets and smartphones, uses the analysis data to identify someone’s innate strengths and attributes.