The South Beach Smoke Electronic Cigarette is a battery-powered, non-flammable device that provides smokers inhaled doses of a vaporized liquid nicotine solution. While the nicotine is absorbed into the bloodstream, users exhale a water vapor which looks like a puff of smoke. The vapor also provides a physical sensation and flavor similar to that of inhaled tobacco smoke. There is absolutely NO tobacco, NO smoke and NO combustion when using the South Beach Smoke e-cigarette. Oh... and it's cheaper than cigarettes too with a comparable cost of under $3 per pack of traditional cigs.