Sterling Leaf Jewelry was created in 2007 with a desire to provide customers with affordable and unique fine jewelry. To that end, Sterling Leaf's owners have kept their overhead low and continually search for the beautiful jewelry at the lowest possible price. SLJ then passes that cost savings onto its customers. Sterling Leaf has also partnered with artisans from around the United States in an effort to provide a more unique selection than can be found at the larger jewelry concerns.