If you have been keen, you must have noticed that over the years the worst part of shopping comes when it's time for mattress hunting. It's always been the last thing you want to think of when making a shopping list. If you take a look at our parents' generation, you notice their mattress may last for more than 10 years. This explains why choosing a mattress was something important to them. They would often be seen comparing various mattresses before concluding on one. The end thing is, it's something you wish not to experience. However, according to some recent research, peoples tendency of being reluctant when buying a mattress is taking a turn. This is seen especially with consumers in the age range of 18 - 45 years as they often change their mattresses. The theory behind it is that young people live a life of change. For example, a newlywed couple or a couple that is relocating to a new city will change their mattress almost every five or fewer years. Some agile companies have taken notice of how traditional mattress stores have a poor reputation and decided to try out the online market. Online mattress sales take a market share of about 5%. The sales would then double in the coming few years. Despite each online mattress store having different prices and characters, they play in the same business field. That is, they have cut out the intermediaries to introduce reduced prices and also offer to ship at no cost both ways. They also offer a 100 days trial period. The advantage with online stores is that they grow fast with a market increase rate of about 3 - 4 % each year. With time, many online brands have emerged and therefore creating a confusion to customers when it comes to choosing a mattress. From brand to brand, they all claim to offer the best price and quality. Even though you might have bought a mattress before, this will feel difficult. Even though they claim to have cut out intermediaries for the benefit of the consumer, the stakeholders in this field know that this is nothing but a commercial slogan. The profit margin from selling these mattresses is still too high. For example, you might find that the price of manufacturing a mattress is $200, but other costs like shipping, storage, and salaries make the selling price of the mattress shoot to $1000 - $2000. Such huge profits are the reasons as to why companies are rushing into the online market. As much as they still maintain the quality of their mattresses, none can dare to compress the profit rate of their business to less than 10% of what the price is. But with Sunrising Bedding, they are brave enough to do so. Their primary goal is providing consumers a mattress that is affordable and excellent in terms of quality. As per now, they are selling their mattresses from their official website and also through Amazon. They will offer you a trial period of 120 days and a 20-year warranty. The review of Sunrising Bedding is done by a third-party professional review group. The mattresses are comfortable and soft to curb pressure points. The mattress is also sag-free and having a good support. It disperses heat quite well and it is also breathable. Due to these features, the mattress was ranked king of all mattresses. The supplier of Sunrising Bedding and the same supplier deals with Walmart US. The mattresses are certified by CertiPUR-US for non-toxic and quality. Before being produced for the market, the mattress underwent hundreds of durability and comfort tests. The mattresses can support up to 800 lbs and no sinkage will be experienced. They are well-designed for all body types as well as sleep positions. As of now, Sunrising Bedding offers two models of mattresses: Sunrising Bedding 12 inch memory foam mattress (plant-based Foam) , Sunrising Bedding 8 inch Natural Latex & Independently Encased Coils Innerspring Hybrid Mattress. (Amazon Review 4.5). Shipping is done by UPS and Amazon by compressing the mattress in a box. This makes it convenient to ship it and it is also kept in a way easy for you to set up. Are you on the lookout for a mattress offering the best comfort at a reasonable budget? Well, your search ends here. The ideal mattress for you is found at Sunrising Bedding.